
Change Media wins Kookaburra Award at Our Community conference 2010
Change Media Training Toolkit: 10 – Distribution
Here are some basic steps to get your film to your audience?

Find Your Audience
Burn to DVD
Upload to Websites
Vimeo Tutorial
Upload to Websites
Youtube Tutorial
Change Media youth team at the Australian International Documentary Conference.
Change Media Training Toolkit: 10. Distribution – Find Your Audience
Explains innovative and fun ways to identify and reach your audience.
OVERVIEW:
Where do you find your audience?
• Submit your film to film festivals
• Screenings at conferences
• Screenings at community events
• TV broadcast
• DIY broadcast online
• How to promote your story
Printable PDF
Coming soon.
Watch video demos by clicking on the links below:
Jen explains distribution basics – coming soon.
LINKS
Find other useful web resources here soon.
Training Tips: Where Is Your Audience
Jen discusses distribution ideas.
Where do you find your audience?
Film Festivals
Submitting your film to film festivals can be a good idea.
Some festivals have a great reputation and being selected can be a huge thing for your career as a filmmaker. However, it can become a costly experience to send your film to hundreds of festivals.
Check out online festival portals such inthebox.
Our rule of thumb recommendation:
• determine a marketing budget upfront and don’t spend anymore
• don’t submit to festivals charging huge entry fees
• use word of mouth
• submit to special interest festivals with good reputations – for example, if your film is about important social issues, try submitting to an international human rights film festival. Being selected there can trigger interest from other festivals.
Once you have one or two festival who have selected your film, others will follow.
Screenings at conferences
Use special interest events to brig your film to its ‘natural’ audience – if it is a film about Caring For Country, make sure it gets screened at your regional environmental conference.
Screenings at community events
Sometimes all your film needs is to be seen locally – invite friends and family to watch it and organize a screening in the community hall. This can also double as a fund raiser to get your next film financed or buy a camera for your community media team.
TV broadcast
To find a broadcaster can be difficult, but it is possible we have done it :).
Go to each broadcasters websites to find out what their time slots are and what they are looking for.
Broadcasters like to be involved from the start of the project, so it can be useful to pitch your idea before you started shooting it, ideally at documentary conferences.

Jen steps Edie through DVD authoring to archive old VHS tapes of her Elders.
Change Media Training Toolkit: 10. Distribution – Burn To DVD
Covers basic workflow for DVD authoring.
OVERVIEW:
Edie covers all steps to burning footage to DVD:
• setting up an iDVD project
• importing your media assets
• choosing a menu theme
• creating a slide show
• burning to DVD
Printable PDF
Coming soon.
Watch video demos by clicking on the links below:
Edie explains iDVD burning.
If your device can’t play the video, click on this link.
Edie covers all steps to burning footage to DVD in iDVD.
LINKS
Find other useful web resources here soon.
Training Tips: Create Your Own DVD
If your device can’t play the video, click on this link.
Edie covers all steps to burning footage to DVD:
• setting up an iDVD project
• importing your media assets
• choosing a menu theme
• creating a slide show
• burning to DVD

Change Media Training Toolkit: 10. Distribution – Upload To Web
Explains how you can easily publish your story online.
OVERVIEW:
Jen covers all steps to uploading your film to the web:
• compressing video for web
• uploading to Vimeo
• uploading to Youtube
• uploading to Facebook
• Emailing links
Printable PDF
Coming soon.
Watch video demos by clicking on the links below:
Jen explains uploading video to Vimeo – coming soon.
Watch video demos by clicking on the links below:
Jen explains uploading video to Youtube – coming soon.
Watch video demos by clicking on the links below:
Jen explains uploading video to Facebook – coming soon.
LINKS
Find other useful web resources here soon.
Training Tips: Upload to websites
Jen demonstrates upload to web.
Compressing video for web
You can use freeware like ‘MPEG Streamclip’ to compress your videos.
Depending on your internet connection, you might want to experiment with the settings to see what works for you.
For the videos on this website we use a customized set up, exporting to Mp4, with a frame size of 853×480, at 70% quality compression, which works well for us.
You can also use Apple’s Compressor software or find another software that works for you.
Decide where you want to upload to – and to what quality, which wil determine your compression settings.
Uploading to Youtube
Youtube has all the info you need on their site.
compressing video for web
Vimeo has a set of guidelines and restrictions on how much you can upload per week.
http://vimeo.com/upload
Keep file sizes small [under 500MB] without loosing too much quality and you’d be fine.
Uploading to Facebook
Most video hosting websites have links and support to integrate into your Facebook site.
Emailing links
Most social media sites have a set up ready for you to use to invite friends to check out your new posts.
You can also cut and past URL web links directly into your email.
When you do, make sure to send an test run to yourself, to see if the links come up as active. It is annoying when you have to cut and past the link into a web browser in order to find the website.
Your links should open straight from the email into a web browser with no further work needed.



