Cherry Gardens SA, November 2008

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CHALLENGE: Horse SA commissioned the Hero Project team to work with a group of teenage girls to produce a film about horse and land care. During the workshop the youth team met the challenge head on: in only 3 days they created Horse TV!

PARTNERS: Australia Council for the Arts Creative Community Partnerships Initiative; Arts SA Partnerships for Healthy Communities; Horse SA; Horse Owners of the Southern Mount Lofty Ranges; the Melbourne Water Corporation; the Evironmental Protection Agency; the Adelaide & Mount Lofty Ranges Natural Resources Management Board; Tallstoreez Productionz; Apple Australia

Film: Horse TV

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Welcome to Horse TV: This series of funny TV ads and soap spoofs raises awareness about environmental issues around horse ownership and addresses 5 key messages:
Healthy Pastures all year round spells healthy horses
Cheap Cheap Cheap: reduce dust and mud, horses hate cheap pastures
Purer Trough: safe, clean, easy water for your horse that doesn’t impact on creeks and waterways
Silver Service – A Ladies Companion to Classy Compost: Horse manure management 101
Horse CSI: Control your weeds before it is too late…

OUTCOMES: The workshop focused on training teenage girls and in the brainstorming session they decided to create a series of TV Advert spoofs as an upbeat way to share land care messages for horse owners. During the workshop the young filmmakers learnt all basic skills required for video production, including scripting, story-boarding, camera + sound work, acting, directing, editing and music production.

SCREENINGS & AWARDS:

The final film was screened 4 day after the workshop to over 50 people in the Cherry Gardens community hall.

The film was distributed online through the Australian Pony Club to over 10.000 members.

Horse SA have presented it at several conferences.

IMPACT & FEEDBACK: During the film making workshop the youth team met the challenge head on: working with a client brief can be difficult but they brainstormed lots of snappy ways to address the 5 key messages. They had to find appropriate locations, use horses as their film talent and keep to a tight deadline. The brief was developed during a 1-day ‘train-the-trainer session with teachers, parents and representatives from Horse SA and EPA.

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  1. Julie fiedler says:
    March 18, 2010 at 9:13 pm

    Hey… the new site is good and great news about all of your film showings!

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