PR Stills

A good PR photo is essential to market your project, not just at the end, but ideally representing all stages of the work to show off the process and the relevance of the work.  But firstly it is a glossy sales tool and you usually need to consider the following :

Social Media




Always include 5-10 really good photos. Think headshots of key artists, expressive production shots [featuring key characters / participants, ideally front or side on, so we can see their eyes sparkle]. Always use sharply focused high quality photos, no blurry selfies, randomly shot after hours, unless dark party shots represent your project well.


Tell a story in 5-10 pics, no more. Your photos may need to be printable in glossy hi-res formats or work on large projection screens at a public conference, not just 50k pics for a web blog.
And yes, ideally have someone shoot these pics during production, so you don’t have to fuddle around with photoshop screen-grabs…

Film festivals or government organisations don't want to sift through your best-of folder with 65 images - you also would have less control on how your project will be represented - so make sure you select a range of images that really tell the story of your work.







Make sure to include who took the photos and who owns the copyright. It is best to label your photos as soon as possible with the relevant information, so when you need to send them out in a hurry, you don't just send a photo labeled IMG88345...

We usually label our photos like this:

Name of project_copyright_date_name of copyright owner_photo_by_name of photographer_photo number [IMGxxx or whatever your camera creates as the unique file number.

For example: WoC_Forum_Copyright_ChangeMedia_20120417_photo_by_Jen_Lyons-Reid_3177

That way your partner organisation or media outlet has all they need in the file. And you can easily find the photos in case you need to access the original files in your data base  - and a word of caution: NEVER send the originals, always work from copies when you make web or email compatible versions! And tip: always give instruction ob how you want to be credited, and get them to agree to quote your project's webpage! We got a lot of traffic out of these arrangements - and as you are very likely to provide your photos free of charge, make sure you get some benefit from the work :)

And include your logo and all your logo and if need be funder logos where appropriate, when you send images to a community, media or funding partner. Ideally offer black/white and color versions, in landscape and vertical options.  Again, check your funding agreements and make sure you deliver on what you agreed to.
The more professional you come across the better – and if you include good logo art work in workable formats, you won’t easily be misrepresented…


Social Media

This is your chance to really shine. Consider what photos you may need for your production blog, have a selection of shots covering all aspects of the project ready from your participants and team members.


This can include behind-the-scenes photos, interviews, screenshots from your video, drawings, whiteboard– anything that can bring more attention to your project and why it is relevant to the users. Collect news clippings, comments, links to blogs etc and add them to your PR Kit.






Recent Project: Creating Together


Creating Together website is now live! Click here.

We have been successful with our recent Australia Council for the Arts funding submission. We are working now with our national partners [Arts Access Victoria, Weave Movement Disability Theatre, Visionary Images, Darwin Community Arts, Nexus Arts, University of Western Sydney and Ngarrindjeri Regional Authority] to develop the roll out with... read more


Hopes and Fears
Animal Interviews 1
Ngarrindjeri Projection Masterclass
The Big Find
Working On Country Forum 2012
Holiday Camp trailer
On the Move
Nukkan Kungun Yunnan
Everything Is Connected - Ngarrindjeri Dance
Everything Is Connected - Ngarrindjeri Carving - 30 sec Trailer
Moogy's Yuki (Moogy's Canoe) - trailer
Ngarrindjeri Ruwe Working On Country
Pinnaroo Surfer Series - Thinking Man
Track of Death
Pinnaroo Surfer Series - The Fish Whisperer
Pom Fiction - Ozzie Dangers
The Perfect Refugee - Cowra Showreel
Snap TV
Barrels of Snow Town
Ngarrindjeri Ruwe Ngopamuldi - Working on Country
Get Confidence
Renmark - Hard to Swallow
Weaving and Whispers Play at TarraWarra Biennial
Animal Interviews 2
Everything Is Connected - We Are Ngarrindjeri
Ngarrindjeri Elder Tom Trevorrow
The Perfect Refugee - Cure Hunters
Surviva Nunga Style
Mai Palya. Anangu Kunpu. Kata Palya - Behind the scenes
Pinnaroo Surfer Series - Football Legend
Cooking up a Storm

Watch All Films