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PR Stills


A good PR photo is essential to market your project, not just at the end, but ideally representing all stages of the work to show off the process and the relevance of the work.  But firstly it is a glossy sales tool and you usually need to consider the following :


Photos
Credits
Social Media

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Photos

Always include 5-10 really good photos. Think headshots of key artists, expressive production shots [featuring key characters / participants, ideally front or side on, so we can see their eyes sparkle]. Always use sharply focused high quality photos, no blurry selfies, randomly shot after hours, unless dark party shots represent your project well.

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Tell a story in 5-10 pics, no more. Your photos may need to be printable in glossy hi-res formats or work on large projection screens at a public conference, not just 50k pics for a web blog.
And yes, ideally have someone shoot these pics during production, so you don’t have to fuddle around with photoshop screen-grabs…

Film festivals or government organisations don't want to sift through your best-of folder with 65 images - you also would have less control on how your project will be represented - so make sure you select a range of images that really tell the story of your work.

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Credits

Make sure to include who took the photos and who owns the copyright. It is best to label your photos as soon as possible with the relevant information, so when you need to send them out in a hurry, you don't just send a photo labeled IMG88345...

We usually label our photos like this:

Name of project_copyright_date_name of copyright owner_photo_by_name of photographer_photo number [IMGxxx or whatever your camera creates as the unique file number.

For example: WoC_Forum_Copyright_ChangeMedia_20120417_photo_by_Jen_Lyons-Reid_3177

That way your partner organisation or media outlet has all they need in the file. And you can easily find the photos in case you need to access the original files in your data base  - and a word of caution: NEVER send the originals, always work from copies when you make web or email compatible versions! And tip: always give instruction ob how you want to be credited, and get them to agree to quote your project's webpage! We got a lot of traffic out of these arrangements - and as you are very likely to provide your photos free of charge, make sure you get some benefit from the work :)


And include your logo and all your logo and if need be funder logos where appropriate, when you send images to a community, media or funding partner. Ideally offer black/white and color versions, in landscape and vertical options.  Again, check your funding agreements and make sure you deliver on what you agreed to.
The more professional you come across the better – and if you include good logo art work in workable formats, you won’t easily be misrepresented…

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Social Media


This is your chance to really shine. Consider what photos you may need for your production blog, have a selection of shots covering all aspects of the project ready from your participants and team members.

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This can include behind-the-scenes photos, interviews, screenshots from your video, drawings, whiteboard– anything that can bring more attention to your project and why it is relevant to the users. Collect news clippings, comments, links to blogs etc and add them to your PR Kit.


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Toolkit

News

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Recent Project: Ngarrindjeri Culture Hub

 

The new Ngarrindjeri Culture Hub website is now live!

And the exhibition date is set for June 4th, with invites to go out mid May:

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Projects

Pom Fiction - Ozzie Dangers
Cup Man
Keepin' It Country
Ngarrindjeri Ruwe Working On Country
Surviva Nunga Style
Ngarrindjeri Yarluwar Ruwe
Nukkan Kungun Yunnan - Trailer
The Perfect Refugee - Forum Theatre - Showreel
Every Drop Counts
River Redgum Restoration
Asylum Seeker Resource Centre Virtual Tour
Ngarrindjeri Ruwe Ngopamuldi - Working on Country
Everything Is Connected - Ngarrindjeri Dance
Ngarrindjeri Elder Tom Trevorrow
Mai Palya. Anangu Kunpu. Kata Palya - Behind the scenes
Nukkan Kungun Yunnan
Pinnaroo Surfer Series - Painting a Masterpiece
FLOW - Life Giving Lands and Waters
Positively Fabulous Bangkok ICAAP 2013
the Failtaculars
Pinnaroo Surfer - The Original
Mission Possible
Everything Is Connected - Ngarrindjeri Weaving - 30 sec Trailer
Reframing Culture - Trailer
Mai Palya.Anangu Kunpu.Kata Palya - Good Food. Strong Body. Good Mind
First Fleet Back trailer
Pilchard Ninjas
Nation To Nation - Aboriginal Regional Authorities SA
Tanks
Positively Fabulous Teaser
The Big Find
Tag Dream

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