Multimedia projects are not just watched once, but are accessed through a range of different platforms. When planning your project think backward from the different use patterns you can forecast for your project. Who will see / use it? What is the experience you want the user to have? Where do they find your work and why? What is the benefit to them?
Think about this early in the process, ideally during development and discuss it with your stakeholders. This is crucial as it is difficult to add a good 360-dgeree campaign on to an educational documentary made initially for DVD release.
Thinking about your end user will help you identify the range of different delivery items and may help to anticipate the narrative elements you need to engage the users across multiple devises and locations.
Find below a few case studies selected from our work over the last years with different communities:
Check out How to Write a Transmedia Production Bible, by Gary Hayes, for a step-by-step guide to create a multi-platform project. Screen Aus - Production Bible
This work had a series of delivery items across 4 tiers:
1. High end HD delivery for the Big Screen on Federation Square, with the end users being thousands of commuters every day at 4.30pm and over 5000 punters at the Light In Winter 2013 solstice event.
2. We also envisaged users to access the work online through FedSquare website.
3. Live-fed screening during the Canberra Centenary and Light in Winter democracy forum (part one and two)
4. The Square of Light key funding partners, VicHealth, were keen for the work to be available for educational outreach, as a discussion starter to address ‘race-based discrimination’.
1. We created the work initially for the Regional Arts Australia bi-annual festival and conference ‘Kumuwuki’ in Goolwa, October 2012, as a live-screening intervention to ensure Ngarrindjeri input at each keynote presentation in front of over 500 punters every day – quite a coup…
2. We then authored a DVD for the Ngarrindjeri Regional Authority to use as a cultural and promotional tool and for sale through our shop
3. Change Media showed a 4k trailer at the QUT/ACMI Co-creative Media conference as part of our presentation
4. Through our e-news launch the Australia Council for the Arts requested to show the work in-house, as a staff induction tool across council
5. And finally we were approached by Campfire for them to edit a 10-min version for educational a video-on-demand rollout into schools nationally
Not bad for an interventionist disruptive work, that initially had only one clear user in mind…
1. The project was designed as a participants-led workshop alongside a co-creative documentary of the event produced with Ngarrindjeri rangers.
2. The Ngarrindjeri rangers and participating organizations received a copy of the documentary to use for community screenings
3. The federal Department of Sustainability, Environment, Water, Populations and Communnities SEWPaC used the video and photos we produced to promote the national Working on Country initiatives online.
1. Started as a community-driven digital media workshop to introduce digital media literacy to young Ngarrindjeri leaders
2. Upon request from the Elders, the resulting 22min co-creative documentary was committed to DVD
3. The documentary screened nationally on NITV on February 2010
4. The project was invited into several festivals and conferences, winning awards at OurCommunity conference, at MyHero.org and the London and New York screening of the International Human Rights Film Festival, Culture Unplugged; Amnesty international
5. And we shared the film on social media platforms such as PlaceStories