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User Experience

Multimedia projects are not just watched once, but are accessed through a range of different platforms. When planning your project think backward from the different use patterns you can forecast for your project. Who will see / use it? What is the experience you want the user to have? Where do they find your work and why? What is the benefit to them?

Think about this early in the process, ideally during development and discuss it with your stakeholders. This is crucial as it is difficult to add a good 360-dgeree campaign on to an educational documentary made initially for DVD release.

Thinking about your end user will help you identify the range of different delivery items and may help to anticipate the narrative elements you need to engage the users across multiple devises and locations.
Find below a few case studies selected from our work over the last years with different communities:

Check out How to Write a Transmedia Production Bible, by Gary Hayes, for a step-by-step guide to create a multi-platform project. Screen Aus - Production Bible

When does the light turn on?
Reframing Culture
Working on Country
Nukkan. Kungun. Yunnan – Ngarrindjeri’s being heard

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When does the light turn on?

This work had a series of delivery items across 4 tiers:
1.    High end HD delivery for the Big Screen on Federation Square, with the end users being thousands of commuters every day at 4.30pm and over 5000 punters at the Light In Winter 2013 solstice event.
2.    We also envisaged users to access the work online through FedSquare website.
3.    Live-fed screening during the Canberra Centenary and Light in Winter democracy forum (part one and two)
4.    The Square of Light key funding partners, VicHealth, were keen for the work to be available for educational outreach, as a discussion starter to address ‘race-based discrimination’.

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Reframing Culture

1.    We created the work initially for the Regional Arts Australia bi-annual festival and conference ‘Kumuwuki’ in Goolwa, October 2012, as a live-screening intervention to ensure Ngarrindjeri input at each keynote presentation in front of over 500 punters every day – quite a coup…
2.    We then authored a DVD for the Ngarrindjeri Regional Authority to use as a cultural and promotional tool and for sale through our shop
3.    Change Media showed a 4k trailer at the QUT/ACMI Co-creative Media conference as part of our presentation
4.    Through our e-news launch the Australia Council for the Arts requested to show the work in-house, as a staff induction tool across council
5.    And finally we were approached by Campfire for them to edit a 10-min version for educational a video-on-demand rollout into schools nationally

Not bad for an interventionist disruptive work, that initially had only one clear user in mind…

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Working on Country

1. The project was designed as a participants-led workshop alongside a co-creative documentary of the event produced with Ngarrindjeri rangers.
2. The Ngarrindjeri rangers and participating organizations received a copy of the documentary to use for community screenings
3. The federal Department of Sustainability, Environment, Water, Populations and Communnities SEWPaC used the video and photos we produced to promote the national Working on Country initiatives online.

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Nukkan. Kungun. Yunnan – Ngarrindjeri’s being heard

1.    Started as a community-driven digital media workshop to introduce digital media literacy to young Ngarrindjeri leaders
2.    Upon request from the Elders, the resulting 22min co-creative documentary was committed to DVD 
3.    The documentary screened nationally on NITV on February 2010
4.    The project was invited into several festivals and conferences, winning awards at OurCommunity conference, at MyHero.org and the London and New York screening of the International Human Rights Film Festival, Culture Unplugged; Amnesty international
5.    And we shared the film on social media platforms such as PlaceStories

 

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Recent Project: What Privilege - The Colony Stage 1

The Colony Stage 1 - Who Comes to Visit? Exhibition, June-July 2018

This work-in-progress with Ngarrindjeri explores assimilation, treaty and bureaucracy as the logistics of empire.What is your experience of whiteness and identity in the context of Treaty and colonization? How do we want to share our limited time on this planet? How do we come to terms?

Find out more on our What Privilege site here: read more

Projects

Pinnaroo Surfer Series - The Fish Whisperer
Animal Interviews 2
Everything Is Connected - Ngarrindjeri Dance - 30 sec Trailer
Biggest Mob of Chips
Is Your House Killing You? trailer
The Perfect Refugee - Cowra Showreel
Ngarrindjeri Ruwe Ngopamuldi - Working on Country
10x14 Bricks - Trailer
Everyones a Hero
when does the light turn on?
Working Quorn
Marlpa Holiday
Steve Edwina Goes Wild
Recording Culture
Drum It Up
RAA - All Consuming Art
Pinnaroo Surfer Series - Painting a Masterpiece
Pinnaroo Surfer Series - High Noon
Josh Burns
Ngarrindjeri Ruwe Working On Country
Mission Possible
Pom Fiction - Adjusting
Hoops and Dribbles
I Am A Rocket
10x14 Bricks - Anger
Wake Up
Cooking up a Storm
Don't Be That Guy - TVC
A Life Well Lived
Holiday Camp 50min documentary
World War 3
Tidy Town EIC

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